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In this podcast Professor Aaker chatted with Jessie about how she empowers her team to find and tell stories that show the impact of their technology on their customers.
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Nicole Kahn, Co-Lead Design Change, IDEO
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Leslie Witt, Associated Partner, IDEO
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Tory Burch, Founder and CEO of Tory Burch, shares her view on story in business.
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Nathan Hubbard, Head of Commerce at Twitter and former CEO of Ticketmaster, shares how he uses personal story to drive business story.
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Nancy Duarte, principal at Duarte Inc., shares her insights on the power of story. A job of every leader, she says, is to curate the stories in their own culture. You need to find the meaning of…
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Mindy Grossman, CEO of HSN, shares her story of using story to drive business.
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Jeff Jordan, Investor at Andreessen Horowitz, shares how story is a way to bring content to life, why authenticity is key, and how stories drive buy-in and investment.
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James Buckhouse, Head of Content and Design at Sequoia Capital, discusses four types of stories to tell in business.
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David Hornik, General Partner at August Capital, shares how story is not independent from the listener, and how humor can play a role in telling engaging stories.
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Christiana Shi, President of Nike Direct-to-Consumer, shares her definition of story and the best tips on storytelling.
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Christian Roman, story artist at Pixar, brings insights to storytelling from the movie industry.
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Amy Brooks, EVP of Team Marketing & Business Operations at National Basketball Association, shares her personal story of why she works at the NBA, why stories are important to her and how to use…
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