02:23 duration 2 minutes 23 seconds
An Initial Analysis
Allison O'Hair introduces the Initial Analysis exercise.
02:35 duration 2 minutes 35 seconds
Data and Analytics
Allison O'Hair discusses the uses of data and analytics in business and the three types of analysis -- descriptive, predictive, and prescriptive.
03:05 duration 3 minutes 5 seconds
Debrief
Allison O'Hair debriefs the Initial Analysis exercise, highlighting common pitfalls in the use of data.